KHIYO

Client Brief:

We were approached by record label ARC Music to direct a music video for one of their prominent artists Khiyo – A London-based British-Bengali band.

The single and video was being launched as an apple exclusive to launch their upcoming album – Bondona. They wanted to create a visual that encompassed a link between the ethnic mix and more contemporary western approach to this track.

Our Approach:

Under the visionary direction of our founder, Danny Woodmansey, this production melded the past with the present. Collaborating closely with the band, he aimed to channel their ethnic heritage, while simultaneously casting it in a fresh, contemporary glow. This approach not only celebrated the band’s unique brand but also showcased a harmonious blend of tradition and modernity.